The Founder’s Story - Bringing insurance and charitable giving together

The passion behind Reciproco

Like you, we’re just ordinary people trying to make a difference.

So here’s a little more about us.

How it all started

Henok and I first met at Cass Business School. Whilst on a study tour in South Africa, we visited start-ups, innovation labs and multinational organisations like Anglo American, who were all striving to provide a benefit to the communities they serve. Whilst in Johannesburg, I also volunteered with Starfish Greathearts Foundation, a Community Based Organisation that cares for vulnerable and orphaned children affected by HIV and poverty.

During one of our morning runs in Cape Town, it became clear Henok and I shared a common purpose. In 2012, my mother passed away after a brave fight against cancer and in 2013, my father-in-law also passed away from cancer. In 2015, Henok’s mother was diagnosed with breast cancer and has undergone treatment. It was our experiences of this awful disease that have made us strong supporters of cancer charities.

We discussed our desire to do something, to make a lasting difference to people’s lives. Three months later Reciproco was established.

Like you, Henok and I know it is only what we actually do that makes a difference. We have both donated extensively to cancer charities and I spent six months training for the Speedo Swim Series to raise money for Cancer Research UK. So, I can safely say I know how terrifying, exhausting, but also how fun it can be when you push yourself towards that finish line.

Even though we were fundraising for charity, we wanted to do more.

We set out to create a purpose-led business, that enables you, and other like-minded people to, at no extra cost, share the benefit of your insurance purchase. Reciproco empowers you to find the insurance you need, at competitive prices, while fundraising for charities you are passionate about.

This could be cancer, mental health, education, or any other cause that is close to you.

We know this is something that resonates with millions of people. That’s why it is our vision is to help people like you, do good.

Why insurance…?

There are some pretty simple truths about the insurance industry. Many people, feel as though the insurer isn’t on your side. It may be due to a rejected claim, or that you don’t feel like you get anything back, year after year.

Why would you choose to spend money when you can’t see a tangible benefit


What happened next?

We set out to transform insurance and charitable giving. We want to empower you to give back to the causes you care about, while getting a good deal.

Reciproco is the world’s first purpose-led insurance platform that actually does what we say - a guaranteed upfront donation.

Because we know it’s only what we actually DO that makes a difference.

Register your interest now so that together, we can do good.


Darren Munday
CEO & co-founder

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Reciproco - c/o Insurance4Good Limited  |   4th Floor  |   124 Goswell Road  |   London EC1V 7EJ

Reciproco is a trading name of Insurance4Good Ltd, which is authorised and regulated by the Financial Conduct Authority (Financial Services Register No 739478).