Henok and I first met at Cass Business School. Whilst on a study tour in South Africa, we visited start-ups, innovation labs and multinational organisations who were all striving to provide a benefit to the communities they serve.
In Johannesburg, I volunteered with Starfish Greathearts Foundation, a Community Based Organisation that cares for vulnerable and orphaned children affected by HIV and poverty.
During one of our morning runs in Cape Town, it became clear Henok and I shared a common purpose. In 2012, my mother passed away after a brave fight against cancer and in 2013, my father-in-law also passed away from cancer. In 2015, Henok’s mother was diagnosed with breast cancer and has undergone treatment. It was our experiences of this awful disease that have made us strong supporters of cancer charities.
Like you, we know it is only what we actually do that makes a difference. We have both donated extensively to cancer charities and I spent six months training for the Speedo Swim Series to raise money for Cancer Research UK.
So, I can safely say I know how terrifying, exhausting, but also how fun it can be when you get yourself ready for that final push.
Even though we were fundraising for charity, we wanted to do more.
We discussed our desire to make a lasting difference to people's lives. Three months later Reciproco was established.
Alessandro joined the team a few months later. He shared with us the vision and the passion to create something innovative that could make a difference to other people. He has been an active member and fundraiser for charities in the past, but he wanted to do more.
We set out to create a purpose-led business, that enabled you, and other like-minded people to, at no extra cost, share the benefit of your insurance purchase. Reciproco empowers you to find the insurance you need, at competitive prices, whilst fundraising for charities you are passionate about.
We know this is something that resonates with millions of people. That’s why it is our vision to help people like you, do good.
Darren, Co- Founder & CEO